BetterVisitors was founded in 2003 to provide advanced marketing solutions for online website promotion. BetterVisitors is part of the Belgica Advertising Network, a european company (VAT and CF 09461551005), with a United States virtual presence at 101 California Street, San Francisco, within steps of Embarcadero Plaza in downtown San Francisco.

The Belgica Advertising Network contributes to the continued growth of the advertising business as a member of several advertising associations, including the American Academy of Advertising and the Interactive Advertising Bureau. The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.